Approaching marketing without a plan is like solving a puzzle with missing pieces—we’ve been there. Before using a marketing framework, our efforts lacked direction and felt disorganized. But once we applied a framework, our campaigns became more focused, efficient, and effective.

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Is it time to revamp your online marketing strategy? With trends like AI and social commerce on the rise, adapting is crucial. AI bots are gaining popularity, with 42% of users preferring them over search engines, and social commerce is projected to hit $2 trillion by 2025. Marketers must also prepare for a cookieless future and address privacy concerns. In this piece, I explore top 2024 marketing trends and offer tips to stay ahead.

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